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A cross-cultural communication playbook

Bridge the gap

What I learned working with global companies, American leaders, and Brazilian professionals inside intercultural teams — the small differences that make or break how we work together.

Start reading About this guide
10real situations, not stereotypes
~12 minread, or keep it as a reference
2 sidesthe professional & the manager
In this guide

Ten things I wish someone had told me

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01Start here

The real problem isn't English

When Brazilians and Americans work together, communication problems are rarely just about language. They're often about what people mean, what they expect, and what they consider "normal" at work.

A Brazilian can speak fluent English and still struggle with an American manager. An American manager can be excellent at managing people and still misunderstand a Brazilian employee. The problem is often somewhere in between.

I've spent the last few years working across Brazilian and international teams, and I've noticed the same situations come up again and again. This guide is about those situations.

Not cultural stereotypes Not a manual for "managing Brazilians" Practical things that make working together easier
02

"What do you think?"

US What your manager might mean

"I genuinely want your opinion. Tell me if you think this is a bad idea."

BR What you might hear

"My manager has already made a decision and wants me to validate it."

This was one of the things I had to learn. In many international teams, especially US teams, disagreement can be interpreted as engagement. Your manager may actually want you to challenge the idea.

What I learned to do
Instead of

"Yeah, I think that makes sense."

I started saying

"I see the reasoning, but I actually think there's another way we could approach this."

That doesn't necessarily mean you're being confrontational. You may actually be demonstrating ownership.

Try this — when someone asks "What do you think?", assume they actually want to know.

03

Feedback is not personal

One of the biggest adjustments when working with international managers is understanding how directly feedback can be delivered.

US What was said

"This wasn't strong enough. Let's redo it."

BR How it can feel

"They didn't like my work."

…and potentially: "They don't like me."

But direct feedback doesn't necessarily carry the same personal meaning. In many US workplaces, separating the person from the work is important.

What I learned

Don't spend too much time decoding the emotional meaning behind feedback. Instead, ask:

"What specifically would you like me to change?"
"What would a stronger version look like?"

You turn feedback from a personal experience into a practical conversation.

For managers

Being direct doesn't mean being cold. You can be clear about the work while still making the relationship feel safe.

04

Silence doesn't always mean agreement

Picture the meeting

The manager explains an idea. "Any concerns?" Nobody says anything. The meeting ends.

The manager thinks: "Great. Everyone's aligned." But someone on the Brazilian side might be thinking: "I'm not sure this will work, but I don't want to challenge it in front of everyone."

This is where communication can break.

US Silence may be read as

Agreement · alignment · no concerns

BR Silence may mean

I'm thinking · I'm unsure · I disagree · I need more context

There isn't one universal interpretation.

What helps

Instead of asking only "Any questions?", try a prompt that makes it easier to challenge the idea:

"What concerns do you have?" "What would you change about this?"
05

"Let me know if you need anything"

This sounds straightforward. But it can create very different expectations.

US Manager

"If you need help, ask me. I'm available."

BR Employee

"I should probably try to figure this out myself first."

3 days later → still no question.

The manager wonders why they didn't say they were blocked. The employee didn't want to bother their manager.

What I learned

In international teams, asking for help early is often a strength, not a weakness. A useful message is:

"I've tried X and Y. I'm still blocked because of Z. Could you help me decide between these two approaches?"

What you've tried Where you're stuck What you need

That's much easier for a manager to act on.

06

"Can you do this?"

There is a subtle difference between two questions that sound almost the same:

"Can you do this?"

Sounds like a task waiting for instructions.

"This is yours. Figure out how to make it happen."

Often what the manager actually means.

Brazilian professionals working with international companies can sometimes wait for more explicit instructions than their manager expects. Meanwhile, the manager thinks: "I gave them the problem. I expected them to own the solution."

Ownership
>
Instructions
The hidden expectation

Your manager may not care exactly how you get there. They care that you:

  1. Understand the goal.
  2. Identify what needs to happen.
  3. Communicate progress.
  4. Raise problems early.
  5. Deliver.
A useful response

"What should I do?"

"Here's how I think we should approach it. Unless you see a problem, I'll move forward with this."

That small change communicates ownership.

07

Slack is not an email

A surprisingly large amount of cross-cultural communication happens in tiny messages — and the meaning can feel completely different depending on who's reading it.

"Hey!" "Quick question." "Can we talk?" "Sure." "Sounds good."
BR A Brazilian manager might write
"Hey! How are you? When you have a minute, could you take a look at this?"
US An American colleague might write
"Can you take a look at this?"

Neither is necessarily warmer or colder. They're just different communication habits.

The important thing

Don't over-interpret short messages. Especially in distributed teams, brevity is often efficiency, not hostility. And if something genuinely feels unclear, ask.

A five-second clarification is better than a two-day misunderstanding.

08

English fluency ≠ communication

Someone can have excellent English and still struggle in an international team. And someone can have imperfect English and be an excellent communicator.

The wrong question

"Is their English good?"

The real question

"Can we understand each other well enough to work together?"

That includes so much more than vocabulary:

Explaining an idea Asking for clarification Disagreeing Giving context Communicating problems Participating in meetings Writing clearly Understanding expectations
One thing I learned

Sometimes the best communicators aren't the people with the biggest vocabulary. They're the people who know how to say:

"I don't understand what you mean." "Can you give me an example?" "I disagree because…" "I'm blocked because…" "Here's what I understood from this."

Those sentences can be more valuable than perfect grammar.

09

Building trust remotely

There's another layer underneath all of this: trust. When you're working remotely across countries, people don't have the same number of informal interactions.

You don't bump into your manager in the kitchen. You don't have a five-minute conversation before a meeting. You don't automatically see what everyone else is working on. That means trust has to become more intentional.

BR For Brazilian professionals

Don't assume your manager knows you're doing a good job. Communicate progress. Share context. Close loops.

"Just wanted to give you a quick update…"
US For managers

Don't only talk to your Brazilian employees when something goes wrong. Ask questions. Give context. Create space for informal interaction.

Trust isn't built through one big conversation. It's built through small interactions repeated over time.

10The big one

The rule I wish I'd learned earlier

After working across different cultures and teams, I've come to believe the biggest communication mistake is this:

Assuming the other person interprets your behavior the way you do.

They don't.

A short message might feel efficient to you and cold to someone else.

A question might feel obvious to you and intimidating to someone else.

Silence might feel like agreement to you and uncertainty to someone else.

Direct feedback might feel honest to you and personal to someone else.

None of these interpretations are necessarily wrong. They're just different.

So what can we do?
Ask Clarify Give context Be explicit about expectations

And most importantly: don't make people guess what you mean.

That's probably the single most useful lesson I've taken from working between Brazil and the US.

Pietro

About Pietro

The author

I've spent the last several years working with global teams — SaaS startups, education companies, EORs, and companies hiring talent across borders.

Working between Brazilian professionals and international companies has given me a front-row seat to the small communication differences that make global teams work incredibly well — or create unnecessary friction. This guide is based on those experiences.

Tookn

About Tookn

Why this exists

These experiences led me to believe there were broken communication links in this market — things I could fix by giving American companies and Brazilian talent the knowledge to work and grow together.

This material shows the point of view of both the person and the team, aiming to make Tookn the best option for companies seeking long-term, steady, and committed international growth.

Let's keep talking

I hope this is just the beginning of a good conversation.

If you believe in this, get in touch. It will be my pleasure to chat.

Let's connect
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